Portfolio of Selected Projects
Increasing Ease of Use and Platform Application Completion
Canadian Government's Online Immigration Application System - Analysis of Immigration, Refugees, & Citizenship (IRCC) Spousal Visa Application Platform
Methods Used: Ethnography, Participant Observation, Survey Creation, Design, and Analysis, Shadowing, In-Depth 1:1 Interviews, Contextual Inquiry, Persona Creation, Journey Mapping, Affinity Mapping
Increasing Conversion Rates
InkbyMi — Cross-Comparative Analysis of User Purchasing Decisions via Etsy vs. Shopify Storefronts
Methods Used: Remote A/B Testing, Comparative Analysis, Persona Creation, Card Sorting (Literally!), Remote Usability Studies, Remote Prototype Testing
Optimizing Charity Platform Usability*
Be a 9th Wonder Foundation — Card Sorting and Usability/Prototype Testing to Inform Platform Redesign and Information Architecture of Established Charity
Methods Used: Survey Creation, Design, and Analysis, Unmoderated Thinking Outloud, Card Sorting, User Personas, Usability Studies, Journey Mapping
*Project currently in progress, with identifying details withheld until launch of website redesign. Please email me for further details.